It’s not just another auto-reply
WhatsApp Business away messages always say the same thing. Ugo reads the request and uses your tools to give a real answer.
What is Ugo?
Ugo is an artificial intelligence assistant that works inside WhatsApp. You connect it to the tools you use for work, such as your calendar, email, contacts, documents and CRM, then you message it or send a voice note just as you would a colleague. It replies, gets things ready and only acts after you tap “Confirm”.
Ugo isn’t an app to install and it isn’t a generic chatbot. It’s a WhatsApp contact that knows your tools: it tells you what appointments you have tomorrow, finds the quote you sent a customer, summarises the emails that matter, creates the opportunity in your CRM and works out the route between two visits. It runs on the phone you already use, in the app you already use.
Ugo works in two ways. The first is with you: you ask it for things in the chat and it does them with your accounts. The second is with your customers: with automations on your WhatsApp Business number, it replies to people who message you, asks the right questions, books appointments and only lets you know when it needs to.
Every action that changes something, such as sending an email or a message, creating an appointment or editing a file, is shown to you first and only goes ahead when you tap “Confirm”. The servers and database are in Frankfurt, and Ugo uses Anthropic’s Claude language models.
What Ugo can do
Ugo’s abilities are called skills: you switch them on in the portal, one for each tool.
Calendar and appointments
It reads Google Calendar or Outlook, finds free slots and creates appointments once you confirm.
Read moreEmail and contacts
It searches, summarises and replies to emails in Gmail, Outlook or any IMAP mailbox, and finds numbers and addresses in your contacts.
Read moreDocuments
It searches and reads files on Google Drive or OneDrive, fills in your templates and updates Excel spreadsheets.
Read moreCRM and work tools
Odoo, HubSpot, Zoho CRM, Agile CRM, monday.com, Zendesk and apps with an MCP server, such as Notion and Linear.
Read moreVoice notes, maps and websites
It understands voice notes of up to 90 seconds, works out routes with live traffic and searches the company websites you point it to.
Read moreAutomations for customers
On your WhatsApp Business number it replies to customers using blocks you put together yourself, with no code.
Read moreWhat Ugo isn’t
To understand a tool properly, it helps to know where it stops.
It doesn’t act on its own
Ugo suggests, you confirm. Important actions only go ahead once you say OK, even when you ask for them by voice.
It’s not a campaign tool
It doesn’t send bulk messages: it replies to you and, with automations, to people who have messaged you, within WhatsApp’s rules.
One request, three tools
A message typed in a hurry: Ugo checks your calendar, finds the email and drafts the reply. You tap a button.
Am I free tomorrow after lunch? If so tell Emma I’ll come by at 3
You’re free tomorrow afternoon from 2pm. I’ll reply to Emma Clarke’s email “Warehouse site visit”: “Hi Emma, I’ll come over tomorrow at 3pm. See you then!” I’ll also add the 3pm appointment to your calendar. Shall I go ahead?
The most popular skills
Each skill has its own page with what it does, examples and how to switch it on.
Voice messages
You talk, Ugo transcribes and does what you ask
Read moreGoogle Calendar
Ask about appointments and book new ones in the chat
Read moreOutlook Mail
Your Outlook email in the chat, without sharing your password
Read moreGoogle Drive
Find files, ask what they say, create documents
Read moreOdoo
Odoo customers, pipeline and activities in the chat
Read moreYour WhatsApp Business
Ugo messages customers from your Business number
Read more
Guides to connecting your apps
Step by step, from the portal to your first message.
Questions about what Ugo is
Do I need to install anything to use Ugo?
No. You sign up on the portal, verify your WhatsApp number by sending Ugo a code and connect your tools. From then on you message it from the normal WhatsApp app.
Is Ugo a chatbot like ChatGPT?
It uses a language model, Anthropic’s Claude models, but it isn’t a generic chat: it works with your accounts, such as your calendar, email, documents and CRM, and anything that changes something always waits for your “Confirm”.
How much does Ugo cost?
Ugo costs €50 a month or €550 a year per person, excluding VAT. All skills are included and you can cancel whenever you like.
What language does Ugo reply in?
The language you write to it in. The portal is available in Italian, English, French, German and Spanish.
The easiest way to understand Ugo is to message it
Create your account, connect your WhatsApp and your calendar, and ask it your first question. It takes a few minutes.
