Different channels, different rules
The perfumery wants testers and a window display, the pharmacy thinks in fixtures and sell-out, the salon buys professional lines. Every channel has its own terms, minimum orders and contacts to remember.
Perfumeries, pharmacies, salons, health food shops and independent stores: each with its own hours, promotions and minimum orders. Ugo keeps your diary, your principals’ emails and your call notes in order, and you message it like a colleague.
An app for cosmetics sales reps has to keep up with a job made of many lines and many different clients. In the morning you’re with the owner of a perfumery who wants to see what’s new, at lunchtime you’re in a pharmacy sorting out the suncare fixture, in the afternoon you’re at a salon that orders professional products by the case. Every principal has its own price list, promotions and deadlines, and nearly all of it arrives by email.
The real weight isn’t the calls, it’s everything around them: remembering which display unit you left and where, replying to the principal who wants a summary of the promotions taken up, finding the email with the new price list while the client waits. At the end of the day you’re left with scattered notes, voice memos to yourself and a CRM to update in the evening.
Ugo works inside WhatsApp. Ask it with a message or a voice note who you’re seeing tomorrow, what the principal’s latest bulletin says or which perfumeries there are in a new area, and it answers with data from your own tools: diary, email, files, CRM. Before sending an email or updating a record it shows you what it will do and waits for your “Confirm”.
More principals and more channels mean more details to remember. Those are what steal your time, not the clients.
The perfumery wants testers and a window display, the pharmacy thinks in fixtures and sell-out, the salon buys professional lines. Every channel has its own terms, minimum orders and contacts to remember.
Principals send bulletins, promo price lists and launch calendars. Miss one email and you offer terms that have expired, or forget a deal the client would have loved.
Material left in store, samples handed out, display units to collect when the promotion ends: if you don’t note it straight away, three weeks later nobody remembers who has what.
There’s no time to write between one client and the next. What the owner told you stays in your head or in a voice memo, and the principal’s CRM falls behind.
Short requests, typed or spoken, from the car park or between calls.
Been given an extra county? Ask Ugo for the perfumeries or pharmacies in a town: you get names, addresses, phone numbers and ratings, and then it helps you put the first call in your diary.
Skills used
Which perfumeries are there in York city centre?
I found 6. The first few: • Lucy’s Perfumery – Stonegate, 4.7 ★ • Scent & Co – Coney Street, 4.5 ★ • Beauty Corner – Parliament Street, 4.3 ★ Would you like phone numbers and websites for all of them?
Book a call at Lucy’s Perfumery on Thursday at 10
Here’s what I’ll do: Create “Call – Lucy’s Perfumery” on Thursday 15 at 10:00, Stonegate, York. Confirm?
The November bulletin is long and full of conditions. Ugo finds it in your inbox and sums it up: discounts, minimum quantities, dates. So in store you only pitch what really matters.
Skills used
What does Bellacura’s last email say about the November promotions?
Yesterday’s email, “November promo plan”: 1. Body care: 3 for 2 across the range, minimum 24 units 2. Christmas gift sets: pre-order by 31 October 3. Free counter display on orders over £400 net The promotions run from 3 to 30 November.
You leave the salon and send a voice note. Ugo transcribes it, writes the note on the client’s record in the CRM and, if needed, creates a task to remind you to follow up.
Skills used
🎤 Voice message (0:21)
Here’s what I’ll do in HubSpot, company “Elena’s Salon”: • Note: interested in the colour range, wants a demo for the stylists first • Task: “Book colour demo” for Monday 19 Confirm?
The client asks what the difference is between your cream and the competitor’s. Ugo reads both companies’ websites and answers citing the pages, without making things up.
Skills used
Differences between the Bellacura hand cream and the Natura Viva one?
From the two websites: • Bellacura: 75 ml tube, with urea, citrus fragrance • Natura Viva: 50 ml tube, with shea butter, fragrance-free Sources: the product pages on bellacura.co.uk and naturaviva.co.uk.
A Tuesday of perfumeries, pharmacies and a salon, with Ugo in your pocket.
Ugo messages you first, as you scheduled: today’s five calls with times and addresses.
At the perfumery the owner asks for the Christmas gift set dates: Ugo finds them in the principal’s email.
At the pharmacy the owner wants to review suncare in March: you give Ugo a date and it creates the appointment.
Over lunch you send a voice note with the morning’s call notes; Ugo writes them to the CRM after your “Confirm”.
Before the salon you ask how long it’ll take in traffic: Ugo gives you the route and the minutes.
Ugo sums up the emails from your principals and drafts the reply to the area manager, which only goes if you confirm.
You don’t have to change how you work: Ugo uses what you already have.
Keep your price lists in Excel or a Google Sheet in a dedicated folder. Ugo reads them and answers on prices and codes, and sends you tables as an image to show the client.
With Company websites, Ugo reads the sites of the brands you represent and of their competitors, and answers on sizes, declared ingredients and ranges, citing the page.
HubSpot, Zoho CRM, Odoo or Agile CRM: Ugo reads clients and deals, writes notes, creates tasks and moves deals through the stages, always after your confirmation.
A template on Google Drive with {{client}} and {{terms}}: Ugo fills it in for the shop in question and creates the document in the folder you choose.
The most useful Ugo features for this job, starting with the first one to turn on. You switch them on from the portal in a few minutes.
Every sector has different clients, products and rhythms: choose yours.
For reps who represent fragrance, make-up and professional lines to perfumeries, salons and beauty clinics: seasonal launches, testers and displays under control.
Discover Ugo for fragrance and beauty sales repsFor reps taking dermocosmetic skincare into pharmacies: calls with owners, counter training, samples and seasonal promotions organised from WhatsApp.
Discover Ugo for dermocosmetics and pharmacy skincare repsThe one you actually use on the road. For a cosmetics rep what matters is having your diary, principals’ emails, price lists and client notes to hand without opening five programs. Ugo works inside WhatsApp and connects to Google or Microsoft 365 and your CRM: ask with a message or a voice note and it answers with your data.
Group clients by area and by channel, because hours and good moments differ: pharmacies are quieter mid-morning, salons often on a Monday or early in the week. Ugo helps you find free slots in your diary, work out travel times in traffic and create appointments with a single message.
Yes. Ugo works with your tools, not one company’s: your inbox, your diary, the folders where you keep each brand’s price lists. If a principal asks you to use its CRM and it’s HubSpot, Zoho, Odoo or Agile CRM, you can connect it with your own account.
It can write the order email with the details you give it, or fill in your order template on Google Drive or OneDrive, and send it from your inbox. First it shows you the text and recipients, and it only sends after your “Confirm”. It doesn’t connect to companies’ B2B portals or online shops.
Ugo costs €50 a month or €550 a year per person, excl. VAT, with every skill included: diary, email, files, CRM, maps and voice notes. There are no add-on packs for the features that matter most to people on the road.
Ugo only replies to the WhatsApp numbers verified on the portal, keeps its servers and database in Frankfurt and only works with the tools you’ve connected. For files, it only accesses the folder you choose. Every action that changes something, like an email or a CRM note, waits for your confirmation.
Associations, bodies and official sources for the sector: external websites, independent of Ugo.
Connect your diary, email and CRM in a few minutes and try Ugo with tomorrow’s clients.