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The AI assistant for automotive sales reps

You sell aftermarket parts, lubricants, refinish paint or equipment to garages, body shops, tyre centres and dealerships. Ugo plans your round, finds price lists and product sheets, follows quotes and promotions and asks you to confirm before every action.

Try UgoHow automotive sales reps use Ugo between garages and body shops

An automotive sales rep works with customers who always have dirty hands and little time. The mechanic listens between one service and the next, the body shop wants to know whether the new paint covers better, the tyre centre is already thinking about the winter rush, the dealership has a purchasing department with its own procedures. Each wants quick, precise answers, and remembers who gave them.

Whether you sell aftermarket parts, lubricants, batteries, workshop equipment like vehicle lifts and diagnostic tools, bodyshop products or tyres, the pace of the job is set by seasons, price lists and promotions: winter tyres and batteries before the cold, air-con regas in summer, lubricant campaigns, trade shows like Automechanika in Frankfurt and Automechanika Birmingham. Whoever gets there before the peak makes the sale.

Ugo helps you look after lots of customers without dropping the ball. It plans your round of garages and body shops with real traffic, reads price lists and data sheets, prepares order emails and quotes, reminds you who needs to stock up before the season and which equipment deals have stalled. Every email, appointment or message goes only after your “Confirm”.

The challenges of selling in the automotive aftermarket

Lots of busy customers, technical products, seasons that won’t wait.

Customers with no time

Garages and body shops work flat out, with cars up on the lift. Turn up at the wrong moment and they won’t listen; don’t show your face for a month and they’ll call the motor factor round the corner.

Huge technical catalogues

Part numbers, oil grades, manufacturer approvals, compatibility. The mechanic asks “is it right for that engine?” and you have to answer without getting it wrong.

Seasons and campaigns to ride

Winter tyres and batteries, air-con regas in summer, quarterly lubricant offers. If the customer hasn’t stocked up beforehand, you both miss the peak.

Equipment: long negotiations

A vehicle lift or a spray booth isn’t sold in one visit. It takes quotes, site surveys, finance, follow-up calls. Without steady follow-up, the deal goes cold.

How automotive sales reps use Ugo between garages and body shops

Concrete examples for parts, lubricants and equipment.

The lubricant data sheet, at the garage counter

The mechanic asks whether an oil meets a certain specification. Ugo reads the sheets published on your principal’s website and answers quoting the page. No catalogues to flick through in front of the customer.

Skills used

Ugoonline

  1. Does the 5W30 Long Life have VW 504.00 approval?

  2. Yes: the “5W30 Long Life” sheet lists VW 504.00/507.00 and MB 229.51 among its specifications (page “Car engine oils”). It comes in a 5-litre can and a 60-litre drum.

A round of tyre centres before the winter rush

In early October you look up the tyre centres in the area you don’t know yet. Ugo gives you address, phone and ratings, works out the route with traffic and creates the appointments once you confirm.

Skills used

Ugoonline

  1. Tyre centres in north Leeds?

  2. Here are the first 5: 1. Zanin Tyre Service, Horsforth, 4.7 2. Leeds Tyre Centre, Headingley, 4.5 3. Ross Tyres, Roundhay, 4.8 4. Tyre Point, Moortown, 4.3 5. Parker Tyres, Alwoodley, 4.6

  3. Book me in at Ross and Zanin Thursday morning

  4. Here’s what I’ll do: • “Visit Ross Tyres” Thursday 9:00-9:45, Roundhay • “Visit Zanin Tyre Service” Thursday 10:15-11:00, Horsforth (14 min drive) Shall I go ahead?

The vehicle lift quote, followed all the way

After the site survey you dictate a voice message. Ugo updates the deal in your principal’s CRM, creates the task for the quote and reminds you to call the customer back after a week.

Skills used

Ugoonline

  1. 🎤 Voice message (0:24)

  2. Here’s what I’ll do on Zoho CRM: • Note on “Perrin Motors – two-post lift”: survey done, needs 3.5 t capacity, interested in leasing • Move the deal to “Proposal” • Task “Call Perrin back” for Thursday 22 Shall I go ahead?

This month’s offer to body shops, from your WhatsApp Business

Your body shop customers prefer WhatsApp to email? With your WhatsApp Business number, Ugo sends the offer to each customer, one by one, once you confirm. If the customer hasn’t messaged you in over 24 hours, it uses a fixed template.

Skills used

Ugoonline

  1. Send Bolton Bodyshop the clear coat offer: 15% off until the end of the month

  2. I found Mike Bolton in your contacts. Sending from your WhatsApp Business: “Message from Andy (Colourauto North): Hi Mike, until the end of the month the HS clear coat is 15% off. Shall I put a few tins aside for you?” Shall I go ahead?

A day in the life of a car parts sales rep

Garages in the morning, body shops in the afternoon, Ugo always in your pocket.

  1. 7:30

    Ugo sends you the day’s visits: three garages, a tyre centre and a dealership, with the traffic to the first.

  2. 9:15

    At the garage the mechanic asks for an oil specification. Ugo finds it in the data sheet on your principal’s website.

  3. 11:00

    You dictate the order for filters and brake pads in a voice message. Ugo drafts the email for your principal’s warehouse.

  4. 13:30

    At lunch you get a summary of your emails: the dealership has replied about the equipment quote.

  5. 15:30

    After the site survey for the vehicle lift you update the deal in the CRM with a voice message.

  6. 18:00

    You send this month’s offer to five body shops from your WhatsApp Business, confirming each message.

Connecting Ugo to your automotive tools

Your principals’ catalogues, price lists and CRMs, searchable from WhatsApp.

Your principal’s online catalogue

Data sheets for lubricants, parts and equipment on the manufacturer’s website: Ugo learns them with Company websites and answers on specifications and pack sizes, quoting the page.

Price lists and promotions on OneDrive or Drive

The parts price list in Excel, the promotions leaflet in PDF. Ugo reads them from the folder you choose and tells you this month’s prices and terms in front of the customer.

A CRM for equipment sales

Long deals for lifts, booths and diagnostic equipment are best kept in a CRM: HubSpot, Zoho CRM, Agile CRM or Odoo. Ugo adds notes and tasks and moves stages.

WhatsApp Business for garages and body shops

Many automotive customers would rather reply on WhatsApp. Ugo sends visit confirmations, promotions and delivery notices from your number, always after your “Confirm”.

A business system with an MCP server

If your principal’s business system or ordering portal offers an MCP server, you can connect it to Ugo as an MCP app and check it from the same chat.

The skills to switch on

The most useful Ugo features for this job, starting with the first one to turn on. You switch them on from the portal in a few minutes.

Questions automotive sales reps often ask

How do you find new garages and body shops to visit?

Start from the areas you know and search by type: garages, body shops, tyre centres, auto electricians. Look at ratings and reviews to see who’s busy. With Maps, Ugo searches businesses in a town, up to ten per search, with address, phone and website, and works out the route with live traffic.

How should you plan visits before the winter tyre season?

Move a month ahead: tyre centres stock up before the peak and choose their supplier then. Plan your round by area and prepare a clear proposal on sizes and terms. Ugo can remind you with a scheduled task and create the appointments in your diary once you confirm.

Can Ugo tell me whether a part fits a car?

Only if the information is published on the website or in the files you’ve given it: in that case it answers quoting the source. Ugo doesn’t access parts databases or paid electronic catalogues, and it doesn’t diagnose vehicles. For critical fitments always check the manufacturer’s official catalogue.

Which are the most important automotive aftermarket trade shows?

Automechanika in Frankfurt is the leading international show for parts, equipment and workshop services. In the UK there’s Automechanika Birmingham, dedicated to the aftermarket. After each meeting at a show you can dictate a voice message to Ugo: it prepares the contact and the CRM note and, once you confirm, saves them, so when you’re back you know who to call.

Do messages to customers go out on their own?

No, never. Ugo shows you the exact text and the recipient, and only sends after you’ve pressed “Confirm”. It uses your WhatsApp Business number, not your personal WhatsApp, which Ugo doesn’t read. If the customer hasn’t messaged you in over 24 hours, the message goes out with a fixed template.

Useful references

Associations, bodies and official sources for the sector: external websites, independent of Ugo.

More garages visited, less time on the phone

Connect your diary, Maps and your principal’s catalogue. You plan your next round with a message.

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