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The app for pet food and crop protection reps that follows the seasons

Pet shops and groomers on one side, agricultural merchants, buying groups and garden centres on the other. Ugo organises your calls, seasonal bookings, price lists and principals’ emails on WhatsApp, and asks you to confirm before acting.

Try UgoUgo at work with a pet food and agricultural products rep

An app for pet food and crop protection sales reps has to follow a double calendar. Pet food sells all year round, with peaks for flea and worming treatments in spring, accessories at Christmas and new products shown at trade fairs like PATS and Zoomark. Farming follows the crops instead: fertiliser bookings before the season, spring barley and maize seed at the end of winter, winter wheat and oilseed rape for autumn drilling, crop protection products in their seasonal windows.

Often the clients are the same. The country store keeps bags of dog food next to the fertiliser, the garden centre sells vegetable seed, plants and accessories for cats and dogs, the farmer buying group has stores, agronomists and buying offices. With each of them you talk about season prices, minimum orders, deliveries by the pallet and payment after harvest.

Ugo helps you not miss the right windows. It sums up your principals’ bulletins, finds pet shops and merchants in an area, reads the booking sheet and drafts confirmation emails. On crop protection it gives no directions for use and recommends no treatments, and on pet food it gives no veterinary advice: that stays with qualified advisers and vets.

The challenges of selling pet food, crop protection and seed

Two different markets, one diary. And seasons that won’t wait.

Seasonal bookings to close in time

Fertiliser and seed are booked weeks before the season, with prices and deliveries fixed then. Arrive late and you’ll find the client’s store already full of other brands.

Price lists that change with the season

Season prices, volume discounts, payment terms after harvest, pet promotions on the shelf: every principal changes its price list and emails it, often as a PDF.

Clients spread across the countryside

Merchants and buying groups are far from towns, pet shops are in them. Planning a round that covers both, with the right timings, is a job to do every week.

Products with strict rules

Professional crop protection products are sold by qualified staff under authorised labels, and veterinary diets often go through the vet. You need to know the limits and find the official documents fast.

Ugo at work with a pet food and agricultural products rep

From the town-centre pet shop to the buying group out in the fens.

Where the seasonal bookings stand

Keep your fertiliser and seed bookings in an Excel file on OneDrive. Ugo tells you who has booked, who hasn’t and the quantities, and updates the cells when a client confirms.

Skills used

Ugoonline

  1. Who hasn’t booked their base fertiliser yet?

  2. From the file “Season bookings 2027”, still missing: • Bellamy Agricultural – last year 18 t • Fenland Farmers Group – last year 60 t • Greenway Garden Centre – last year 4 t The other 11 clients have already confirmed.

  3. 🎤 Voice message (0:09)

  4. Here’s what I’ll do: Update the Bellamy Agricultural row: 20 t booked, delivery by 15 February. Confirm?

Pet shops and merchants in an area

Opening up a new area? Ugo finds pet shops, groomers or agricultural merchants in a town, with address, phone, website and ratings, and gives you the route.

Skills used

Ugoonline

  1. Agricultural merchants around Spalding

  2. The top 4: 1. Mill Lane Agricultural – Spalding, 4.6 ★ 2. Gedney Farm Supplies – Gedney, 4.5 ★ 3. Fenland Farmers Group – Holbeach depot, 4.2 ★ 4. Bridge Garden & Country Store – Bourne, 4.4 ★ Would you like the round in this order with travel times?

Comparing the principal’s dry food

The pet shop owner asks about the differences between two dry food ranges. Ugo reads the principal’s website and reports sizes and declared composition, citing the page. No veterinary advice.

Skills used

Ugoonline

  1. What’s the difference between Petnova Croc Adult and Croc Light?

  2. From petnova.co.uk: • Croc Adult: 3 and 12 kg bags, chicken as the first protein source • Croc Light: 3 and 12 kg bags, lower declared fat content Sources: the two product pages. For the animal’s health needs, it’s best to ask the vet.

Confirming the buying group’s booking

The buying group has booked its seed. Ugo writes the confirmation email with quantities and delivery dates, shows it to you and sends it after your “Confirm”.

Skills used

Ugoonline

  1. Email George at Fenland Farmers Group: I confirm 400 units of maize seed, delivery first week of March

  2. Here’s the email for George Watson: Subject: Maize seed booking confirmation “Good morning George, I can confirm your booking of 400 units of maize seed, for delivery in the first week of March. Best regards.” Confirm sending?

A day among pet shops, merchants and buying groups

Late winter: bookings are closing and flea and worming treatments for cats and dogs are picking up again.

  1. 7:15

    Ugo sends you the day’s calls: two merchants out in the fens, a buying group and a pet shop in town.

  2. 8:45

    At the merchant the owner confirms the fertiliser: you dictate it and Ugo updates the booking file.

  3. 11:00

    At the buying group they ask for the updated seed price list: Ugo finds the principal’s email with the PDF.

  4. 13:30

    You ask Ugo how long it’ll take from the buying group to the pet shop in town, in traffic.

  5. 15:30

    At the pet shop you compare two dry food ranges by reading the principal’s website with Ugo.

  6. 18:00

    On Mondays, as scheduled, Ugo lists the clients who haven’t booked yet.

Connecting Ugo to your pet and agricultural tools

Simple tools you probably already use.

The seasonal booking file

An Excel file on OneDrive or a Google Sheet with clients, products, quantities and delivery dates. Ugo reads it, adds rows and updates cells, and sends you the table as an image.

Your principals’ online catalogues

With Company websites, Ugo learns the sites of the pet and agricultural brands you represent and answers on sizes, packs and declared features, citing the page. It gives no directions for using crop protection products.

The CRM for pet shops and merchants

HubSpot, Zoho, Odoo or Agile CRM: Ugo reads clients and deals, writes the call notes you dictate and creates tasks to follow up before the season.

WhatsApp Business with your stockists

Many merchant and pet shop owners reply on WhatsApp first. Ugo sends reminders and confirmations from your Business number, only with wording you’ve approved.

The skills to switch on

The most useful Ugo features for this job, starting with the first one to turn on. You switch them on from the portal in a few minutes.

FAQs from pet food and crop protection sales reps

How do I organise seasonal fertiliser and seed bookings?

Start from each client’s figures for the previous year, set a cut-off date before the season and track confirmations in a single file. Contact those still missing one or two weeks before the deadline. Ugo reads the file, tells you who hasn’t booked, updates quantities and drafts confirmation emails.

Can Ugo recommend a treatment or a crop protection product?

No. Ugo gives no directions for use, rates or treatment advice: for crop protection products the authorised label and the advice of a qualified adviser, such as a BASIS-registered agronomist, are what count. Ugo only helps you organise the sales side: calls, bookings, price lists, emails and the documents in your folders.

What’s a good app for pet food sales reps?

One that lets you manage your round of pet shops and shelf promotions without wasting time. Ugo works on WhatsApp: it finds new pet shops and groomers nearby, reads price lists, compares ranges from the principal’s website and logs your calls from voice notes.

Does it work if I sell to both pet shops and agricultural merchants?

Yes, and that’s exactly where it helps most. Ugo isn’t tied to one sector: it works with your diary, your email, your files and your CRM. In the same chat you can ask for the route to the buying group and the dry food price list.

What happens if Ugo misunderstands a voice note?

For anything that changes something, like a row in the booking file or an email, Ugo first shows you what it will do and waits for “Confirm”. If it got it wrong, tap “Cancel” and say it again. Voice notes can be up to 90 seconds long and the audio isn’t kept.

Useful references

Associations, bodies and official sources for the sector: external websites, independent of Ugo.

Next season, already in order

Connect your files, email and diary and try Ugo on this season’s bookings.

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