UGO · LOGO KIT  (v1.0 · October 2026)

01-Logo        The "ugo" wordmark
               color     Ugo Blue letters + Ciao Yellow bubble  → on light backgrounds (primary version)
               reversed  white letters + yellow bubble           → on Ugo Blue or dark backgrounds
               navy      all Ugo Blue                            → on yellow, or one-colour print
               black     all black                               → one-colour print, stamps
               white     all white                               → on photos or dark backgrounds, one colour
02-Symbol      The bubble on its own: where the name Ugo is already written or known (avatars, small spaces)
03-App-Icon    Yellow bubble on Ugo Blue: square, rounded, round, profile picture (WhatsApp, LinkedIn…)
04-Favicon     favicon.ico / .svg / .png, apple-touch-icon, Android icons, manifest and <head> snippet
05-Colors      Colour codes (HEX, RGB, CMYK) and CSS variables
00-Brand-Book  The full guidelines, in Italian and English

Formats
SVG  vector: for web, print, any size. Use it whenever you can.
PNG  transparent background, in several widths.
JPG  on a coloured background, with the clear space already included.

Essential rules
- The bubble is always Ciao Yellow #FFB01F (exceptions: the one-colour navy, black and white versions).
- Keep a clear space around the logo equal to the diameter of the bubble.
- Minimum sizes: logo 64 px / 15 mm; below that, use the symbol (at least 16 px).
- Don't stretch, rotate, recolour or add effects. Don't retype "ugo" in a font.

Ugo is a product of Bagubits srls · ciaougo.com
